JungMaven – a brand born out of a necessity. Human’s need for a simple t-shirt, and the Earth’s need for a more sustainable clothing production process. Clothing made from sustainable ecological practices, and made to last longer and get better with age.
Introducing: a hemp tee. Hemp has a positive impact on the environment, rebalancing the environment without draining resources to flourish. And born from the hemp, something everyone needs in their closet – a simple tee.
Their mission? To get everyone in a hemp tee by 2020 (#Hemp2020). Their motivation? Read on to find out.
Tell us a bit about the inspiration behind making hemp tees (both the product & the practice).
I started Jungmaven in 2005, I had been living in Costa Rica for five years and was looking to create the next company that would change the world. I still had some of the Hemp Tees we had made at Manastash Mountain Products back in the 90's and how incredible they had held up in the jungle. I realized the best way to introduce everyone to hemp was to make the greatest tee in the world and in the process get more hemp in the ground.
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”― Buckminster Fuller
In making hemp tees (instead of cotton) what negative environmental impact are you preventing? How much more sustainable is it versus organic cotton?
I try to always keep it positive. This planet belongs to everyone, it's our generations opportunity to make decisions that will help keep it healthy. It’s why we make products that last a long time and get better with age. It’s why we use hemp — a natural fiber with the potential to change the world.
Growing hemp has a positive impact on the environment. It requires no irrigation, pesticides, synthetic fertilizers or GMO seeds. A phytoremediation plant, hemp restores balance to environments by cleaning the soil, air and water. Choosing a hemp t-shirt is a small, simple act, but it’s one that benefits people and the planet. Hemp has the potential to mitigate climate change by absorbing more carbon dioxide from the atmosphere than trees and other plants. Hemp has over 25,000 reported uses. It can make textiles, rope, beauty products, paper, building materials, biofuel, foods and more.
It’s one of the world’s oldest crops. Remnants of hemp cloth from 8,000 B.C. were found in Mesopotamia, where it was used to make tunics and sailcloth. And for textiles it’s a natural fiber that thrives almost anywhere, with very little impact to the environment and requires no irrigation, pesticides, synthetic fertilizers or GMO seeds. Many hemp-made materials are naturally resistant to mold, mildew and insects. The organic cotton we use in Jungmaven tees helps keep body in our fabric and the prices competitive.
As the founder, what have you learned in creating and maintaining an ethical/eco-friendly company?
You meet incredible people around the world with similar dreams and aspirations. There are endless opportunities to make the world a better place and that energy comes back to you is ten fold. I'm always learning. Surround yourself with smart people that are self motivators.
Why do you think the practice of ethical fashion is important?
Your skin is the largest organ on your body, I say wear something that helps take care of your skin and protect it. You are standing on top of all your ancestors and bring with you the greatest amount of knowledge yet in your evolution. Let's use that knowledge and experience for the betterment of the world. I look at life as a giant blank canvas that I am painting, I hope it to be a beautiful masterpiece that's always changing and improving. Your fashion says who you are and who you want to be.